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Lunes, 19 Febrero 2018 05:07

El fraude de los Influencers: la compra de seguidores

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El poder de los influencers a la hora de influir en la opinión pública y los consumidores es innegable. Pero la falta de regulación y control que existe en el sector ha provocado diversas formas de fraude que muchas veces ni marcas ni agencias saben cómo controlar. Cada vez es más fácil y económico inflar perfiles de forma artificial, comprando seguidores y comentarios para hacerlo más atractivos.

 

Te compartimos una investigación realizada por H2H, agencia especialista en marketing con influencers, compartida por la revista digital Reason Why

 

Revisa el artículo: El fraude de los Influencers

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